1. **Introduction to Facebook Advertising**: The course would likely start with an overview of Facebook advertising, its importance, and why businesses should consider using it as part of their marketing strategy.

2. **Understanding Facebook Ads Manager**: Participants would learn how to navigate Facebook Ads Manager, the platform where you create and manage your ad campaigns. This includes understanding the different sections of Ads Manager, setting up an ad account, and accessing reporting tools.

3. **Campaign Objectives and Targeting**: Students would learn about the various campaign objectives available on Facebook, such as brand awareness, lead generation, website traffic, conversions, etc. They would also learn how to define their target audience using demographic, interest, and behavioral targeting options.

4. **Ad Creative and Formats**: This section would cover best practices for creating effective ad creatives, including images, videos, and ad copy. It would also cover the different ad formats available on Facebook, such as carousel ads, single image ads, video ads, and more.

5. **Budgeting and Bidding Strategies**: Participants would learn how to set budgets for their ad campaigns and how Facebook's bidding system works. This includes understanding the different bidding options available and choosing the right strategy for their objectives.

6. **Ad Placement and Optimization**: The course would cover where ads can appear on the Facebook platform, including the news feed, sidebar, Instagram feed, Stories, Messenger, and Audience Network. Students would also learn how to optimize their ads for better performance, including split testing, ad scheduling, and ad rotation.

7. **Tracking and Analytics**: This section would cover how to track the performance of your ad campaigns using Facebook Pixel and other tracking tools. Students would learn how to interpret key metrics such as reach, impressions, click-through rate, conversion rate, and return on ad spend (ROAS).

8. **Advanced Topics**: Depending on the course level, there may be additional topics covered such as advanced targeting strategies, retargeting campaigns, custom audiences, lookalike audiences, and integrating Facebook ads with other marketing channels.

9. **Case Studies and Practical Exercises**: Many courses include real-world examples and case studies to demonstrate concepts in action. Practical exercises may also be included to allow participants to apply what they've learned in a hands-on manner.

10. **Updates and Trends**: Finally, the course would likely cover the latest updates and trends in Facebook advertising, as the platform is constantly evolving. This may include changes to ad policies, new features, and emerging best practices.